PPC, or paid search marketing is the quickest and most controllable way to get your website to the top of the search results when people are looking for your type of business, and because you pay per click, it is easy to control the budget and return on investment for your campaign.
Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. PPC advertising is based on keyword selection. The entire internet advertising market revolves around choosing the correct search terms and keywords. Well managed PPC advertising will bring traffic that achieves your goal, or ‘desired outcome’, whether it is to publicise an event or sell goods and services.
Ifrita’s PPC search management services are more than just a keyword bidding solution. We focus on delivering traffic from the major PPC provider networks, identifying geographic areas that can generate more targeted, less costly, converting traffic.

As a PPC client, you will be receiving the following services:

1. Defining campaign strategies and layout
2. Advanced keyword research and selection
3. Creative development, following AIDA: attention, interest, desire, action processes
4. Identify landing pages that convert
5. Implement campaign conversion tracking
6. Advertisement submission
7. PPC account settings
8. PPC bid management and ROI tracking
9. PPC monthly analysis
10. Campaign assessment and recommendations for further improvement
11. Creative testing and optimization

Advantages of open source technology:

• Cost savings that range to 40% or 50% in comparison to products, which are developed from scratch
• Reduction in development time by 40%
• License to reuse software
• Vendor neutrality
• Enhanced portability
• Availability of fast fixes
• Availability of large resource pool

How can we help you?

If you already have a PPC campaign and feel like you might be missing a trick, then let us run a PPC Audit so that we can tell you what our biggest priorities would be.
Contact Screaming Frog today to find out how our pay-per-click (PPC) management services can help your business leap to the top of the search engines.